Our Team | Digital Brands

Operations Team

Ryan S. Frankel

President

Ryan's brings a knowledge of SEO, technology, and marketing to the Digital Brands Team. He actively manages the company's direction, development efforts, and site builds. In his spare time he enjoys playing and recording music, loving his dog, and the occasional classic cocktail.

Amber Brooks

Director of Content

During her tenure at Digital Brands, Amber has written thousands of feature articles, reviews, and guides across the company's verticals, and now she runs content for the lifestyle brands. She is a proud UF grad, bibliophile, and dog mom.

Ashley Fricker

Director of Growth

Ashley graduated magna cum laude from Florida Atlantic University with a degree in multimedia journalism. Formerly overseeing content on CardRates.com and BadCredit.org, Ashley now leads public relations and affiliate partnerships for all our brands.

Herb Jones

VP of Marketing

As a seasoned B2B and B2C CMO, Herb thrives on understanding consumer behavior and turning insights into powerful, data-driven marketing strategies. He's passionate about leveraging his experience to tackle new challenges, build great teams, and drive brand success.

Danielle Marshall

Operations Manager

With a professional background in accounting and finance, Danielle loves the many facets of her role, including banking, insurance, human resources, and bookkeeping. When she isn’t at the office, you can most likely find her outside doing something fun with her family or somewhere cheering on her alma mater. Go Gators!

Development Team

Ryan S. Frankel

President

PJ Fancher

Senior Web Developer

PJ brings extensive knowledge of all things web development to the engineering team. When he's not coding or styling one of our sites, you can find him playing music, coding side projects, or spending time with his wife and two kids.

Roberto Sanchez

Senior Web Developer

Resident casual gamer, office chair volleyball connoisseur, and Gator baseball expert, Roberto is a web developer and go-to code debugger at Digital Brands. When he’s not elbow-deep in code, he’s indulging a wide range of interests from science and tech to sports and video games.

Jared Thomas

Web Developer

Jared is a seasoned web developer with over a decade of experience, specializing in optimizing sites to create outstanding user experiences. Beyond his professional pursuits, he finds relaxation in tabletop games, card games, and strategy games, where his strategic mindset shines both in work and play.

Alan Everson

Graphic Designer

With over a decade of experience in the world of digital design, Alan brings his passion for creativity and all things design to the Digital Brands team. When he’s not at his computer, Alan can usually be found on a disc golf course or exploring the great outdoors with his wife and dog.

Growth Team

Ashley Fricker

Director of Growth

Jon McDonald

Growth Manager, Finance

Jon has more than 15 years of experience in the journalism industry, and has worked in every vertical at Digital Brands before settling in as the Growth Manager for Finance. Outside of work, you can find Jon watching various sporting events, hanging out with his family, or both.

Christina Lewis

Growth Manager, Technology

Christina's love for technology grew from her time in UF's web design master's program. She has years of experience writing content for mobile apps and for the health-tech industry. Now, she combines that experience with her technical knowledge to craft content that gives value to novice techies and field experts.

Austin Lang

Marketing Editor

Austin Lang's has experience in editing everything from scientific journals to popcorn bucket buying guides, making him well-suited for editing the wide variety of topics Digital Brands has to offer. When not editing, he loves taking pictures with his collection of toy cameras.

Outreach

Adam West

Outreach Manager, Finance

With more than a decade of experience in newspapers, Adam brings a keen sense of storytelling to his role as a writer and editor at Digital Brands. When he's not creating compelling content, he is assuring people that he's heard of the 1960s actor who played Batman.

Cristian Lopez

Outreach Manager, Technology

Cristian's background in recruiting, project management, and market research makes him the quintessential people person! Hailing from the windy city, Cristian enjoys exploring the many corners of Chicago and discovering exciting new places to eat and drink!

Shanna Ellis

Outreach Manager, Lifestyle

Shanna’s love for storytelling takes shape through her work in the lifestyle space. As Outreach Manager, she is able to explore how communication and language shape human connection by conducting insightful interviews with dating professionals and relaying invaluable advice on dating culture and relationships.

Content Team

Amber Brooks

Director of Content

Ashley Fricker

Director of Growth

Lillian Guevara-Castro

Senior Editor

Lillian brings 30 years of experience as a writer, editor, and educator to refine Digital Brands content across all verticals. She's worked at The Atlanta Journal and Constitution, The Gwinnett (GA) Daily News and The Gainesville (FL) Sun writing and editing news stories on local government, business, and lifestyle.

Jon McDonald

Growth Manager, Finance

Christina Lewis

Growth Manager, Technology

Levi Horowitz

Senior Marketing Manager

Levi joined Digital Brands as an SEM expert, managing PPC campaigns and affiliate partnerships. Today, he works with our brand managers on strategies to maximize our content's reach and better serve our audiences. When not strategizing web content, Levi can be found chilling with his crazy pets.

Austin Lang

Marketing Editor

Adam West

Outreach Manager, Finance

Cristian Lopez

Outreach Manager, Technology

Shanna Ellis

Outreach Manager, Lifestyle

Lynn Cadet

Staff Writer, Technology

Lynn brings her passion for writing to the technology vertical of Digital Brands. She has written articles for several publications over her career. When she’s not writing, she likes to spend her time reading historical fiction and watching Netflix or basketball.

Mike Senecal

Staff Writer, Finance

Mike brings bachelor’s and master’s degrees from the University of South Carolina to his work as a staff writer in finance at Digital Brands. Among many academic and trade publishing roles, he has contributed to finance industry publications, including Surety Bond Quarterly and Independent Agent.

Chloë Hylkema

Staff Writer, Lifestyle

With a degree in English from Emory University, Chloë joined the Digital Brands team to explore modern dating. She’s written hundreds of articles on relationship topics like sexual health, attachment styles, and trends in the online dating scene.

Jordan Sprogis

Staff Writer, Technology

Jordan loves a good story. She has more than six years of experience serving as a trusted voice for leading brands in the fintech industry. In her free time, Jordan enjoys hanging with her cats, watching Netflix her husband, and finding any excuse to host a party.

Andrew Allen

Staff Writer, Finance

With nearly 20 years of combined experience in the financial and educational sectors, Andrew is passionate about empowering others to forge their own path to financial freedom. He also enjoys spending time with his family and hiking and exploring the great outdoors.

Emma Patterson

Staff Writer, Lifestyle

Emma's background in satirical journalism and human interest content helps her approach the dating world with humor and heart. She feels at home in the lifestyle topics, but she also enjoys history, pop culture, and literature. When not writing, she’s likely reading, having a movie night with friends, or losing at bar trivia.