Digital Brands Inc.

Vertical Innovation

Authoritative Content

Engaged Audiences

Brand Focused

We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.

We imagine a superior user experience, then build it.

Our sites quickly become trusted authorities on their respective topics by offering users free advice and guides authored by leading experts.

We identify leading experts, then give them a platform.

Each month, Digital Brands sites attract and engage with millions of users via a variety of popular web search and social media platforms.

We attract target audiences, then engage and interact.

We don’t just build websites; we build brands. From concept to creation, we create a unique, branded experience for users and partners alike.

We think “brand” first, then build vertical leaders.

Our Brands

Digital Brands is a fast-growing developer of high-traffic websites in competitive online verticals. Learn more about each of our market-leading brands below.

Careers

We are always seeking talented, passionate individuals to join our growing team of developers, writers, and marketers. Want to join our team? See below for our latest job openings.

Staff Writer, Lifestyle Brands »

Come write for our lifestyle brands! We're now hiring full-time, in-house content creators... (read more)

Staff Writer, Technology Brands »

Come write for our tech brands! We're now hiring full-time, in-house content creators... (read more)

See all jobs »

This Month at Digital Brands

October 2025
Everyone
Content
Development
Operations
Ryan S. Frankel

Ryan S. Frankel, President

What I'm Working On: We have an exciting Q4 on tap! We are continuing to create and report industry-leading studies as well as providing the most in-depth reviews of the products and services that we rate across our sites. Also, we have released a completely new and performant version of DatingAdvice.com that has been years in the making.

Ashley Fricker

Ashley Fricker, Director of Growth

What I'm Working On: Q4 is always a whirlwind! My team will be wrapping up our yearlong project to test and rewrite the reviews for each product we recommend, which has been quite the undertaking. Additionally, we’ll be looking to hire a few positions for HostingAdvice, so between hiring and reaching the end of our reviews, I’ll be plenty busy.

Catherine McNally

Catherine McNally, Director of PR, Finance

What I'm Working On: This quarter, I’m leading holiday-focused finance research and storytelling to capture key consumer moments. In addition to leveraging our expert bench for timely insights, we're collaborating on a 2026 forecasting report to ensure our content anticipates the trends driving both audiences and the news.

Colleen McCarthy

Colleen McCarthy, Director of PR, Lifestyle

What I'm Working On: I'm focusing on publishing thought-provoking and news-leading studies based on our research with Kinsey Institute. I'll also be building relationships with key media and thought leaders in the space, while exploring new procedures and processes for securing media coverage across all tiers of media.

Dawson Billock

Dawson Billock, Director of SEM

What I'm Working On: We are launching strategic marketing campaigns to drive high-quality web traffic, leveraging data-driven insights. Performance metrics are continuously monitored, and ongoing optimization is applied to maximize effectiveness, enhance user engagement, and ensure measurable ROI.

Levi Horowitz

Levi Horowitz, Senior Marketing Manager

What I'm Working On: This month I’m focused on building social campaigns to grow followers, strengthen our brand, and expand reach. I’m also tracking the performance of affiliate content, reviewing results across multiple channels, and continuing to support our teams across projects.

Danielle Marshall

Danielle Marshall, Operations Manager

What I'm Working On: We are officially in Q4, which is personally my favorite time of year. Family time for the holidays, great food, and cooler weather - the perfect trifecta! This quarter, I'll maintain our books, track revenue, process payroll, and complete our billing/invoicing. I'll also manage compliance standards in our finance vertical.

Lillian Guevara-Castro

Lillian Guevara-Castro, Editor-In-Chief

What I'm Working On: We will be digging deep these last busy weeks of the year to bring our readers the industry news and analysis that provides the perspective they need to stay informed. We take this task to heart and seek out the experts and C-suite officials to weigh in on the most pressing issues in their respective fields. Join us.

PJ Fancher

PJ Fancher, Senior Web Developer

What I'm Working On: The dev team is currently working on new Full Review pages for all of our sites. These changes will allow our content team to author more rich and useful articles for our readers. In between, we are always addressing bug fixes, style updates, and SEO improvements to make all our sites run as smooth as possible.

Roberto Sanchez

Roberto Sanchez, Senior Web Developer

What I'm Working On: We just got done launching a complete revamp to DatingAdvice, and our focus this quarter is to continue updating our other sites. Specifically, we are working on changing our review pages to make them even more useful for our site visitors. We will also continue working on bug fixes and tweaks as needed.

Jared Thomas

Jared Thomas, Web Developer

What I'm Working On: This quarter, our dev team is improving the structure of our full review pages to improve clarity and flow. We’re also continuing to refine the new DatingAdvice, tightening performance, polish, and enhancing the overall user experience throughout the site.

Alan Everson

Alan Everson, Graphic Designer

What I'm Working On: A big focus in design has been integrating our social media throughout our sites, as well as updating and creating new designs to ensure a uniform look for each brand throughout all social media channels. I have also created branded ads to run on all of our social media platforms to help grow our followers.

Amber Brooks

Amber Brooks, Advice Manager, Lifestyle

What I'm Working On: I'm spending my time planning, crafting, and editing reviews that will tell online daters exactly what they expect from the biggest apps and sites out there. I'm also collaborating with matchmakers, dating coaches, and other experts on video content to inform and inspire singles seeking their match.

Jon McDonald

Jon McDonald, Advice Manager, Finance

What I'm Working On: We're starting to publish our best-on-the-web reviews that will answer all of your questions about a wide range of financial products — from personal loans to credit cards. And we'll keep our informational social media videos rolling in, so follow us to learn much more!

Christina Lewis

Christina Lewis, Advice Manager, Technology

What I'm Working On: This month at HostingAdvice, we're focusing on reviewing the industry's best web hosts. We're taking each host for a spin, testing everything from its speed to user experience. We're also working on a new series of developer tips for social media, where we're sharing must-know dev and design insights you won't want to miss.

Adam West

Adam West, News Manager, Finance

What I'm Working On: The news teams for our finance sites continues to bring compelling news coverage and expert perspectives on the articles that matter most to industry leaders, including stories on regulatory changes and technological advancements that move the needle for businesses.

Cristian Lopez

Cristian Lopez, News Manager, Technology

What I'm Working On: The world of hosting is transforming fast, and we're here to help our readers make sense of it. From AI and automation to data sovereignty and cloud policy, our coverage continues to dive into the innovations and regulations that are shaping the future of hosting.

Shanna Ellis

Shanna Ellis, News Manager, Lifestyle

What I'm Working On: This quarter, we’re focused on growing our audience and expanding DatingNews’ reach across social media. We’re building our video strategy and strengthening industry connections to stay plugged in. Our goal is to grow through more exclusives, early looks, and timely coverage that keeps readers ahead.

Lynn Cadet

Lynn Cadet, Staff Writer, Technology

What I'm Working On: As we enter the final quarter of 2025, I’m excited to explore and share how year-end trends are shaping our society through our research. Our studies reflect the perspectives of millions of Americans, and the closing months of the year promise to reveal some compelling insights, especially as the holidays approach.

Jordan Sprogis

Jordan Sprogis, Staff Writer, Technology

What I'm Working On: As web hosting is changing from a backend infrastructure tool to an accessible, user-friendly service, the hosting space is undergoing a major transformation. I'm excited to continue covering the latest news, trends, and M&A activity that will undoubtedly shape the next few years of the web and how we build on it.

Andrew Allen

Andrew Allen, Staff Writer, Finance

What I'm Working On: The end of the year can bring a flurry of activity to credit card issuers, merchants, and other participants in the credit card arena. I’ll be reporting on key developments in the card space this month, bringing industry stakeholders the latest stories and insights they need to finish 2025 on a high note.

Emma Patterson

Emma Patterson, Staff Writer, Lifestyle

What I'm Working On: Q4 is shaping up to be a time of change and growth, not only for the dating industry, but for the Lifestyle team, too. We're broadening our scope, deepening our connections, and keeping up with ongoing trends. As the industry shifts offline, I'm excited to follow its journey and to cover its transformation firsthand.

Partnerships

Each of our company’s websites and apps are built with one purpose in mind: to become the leading, authoritative resource in a vertical. If your company would benefit by associating with a vertical-leading brand, contact us today to learn about advertising and other partnership opportunities with Digital Brands.

Our Charities

No matter our starting point in life, one thing we all agree on is how profoundly the people and culture of Gainesville have influenced us all. Learn about the incredible charities that Digital Brands supports as our way of saying 'thanks' to this great city we're proud to call home.

Our Culture

Digital Brands is a workplace like no other. Combine the area's coolest tech office, diverse team members, and a drive to make the best websites in the market, and you'll get the unique atmosphere of Digital Brands. We pride ourselves on making work-life balance a reality: Employees enjoy a four-day workweek, company-sponsored football tailgates, hobby reimbursement, and fun, in-office challenges that involve spiking beach balls in office chairs. Needless to say, we're smitten with our own one-of-a-kind work style.