We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.
Vertical Innovation |
Authoritative Content |
Engaged Audiences |
Brand Focused |
We build, own, and operate market-leading web properties that serve consumer needs in large verticals such as lifestyle, technology, and finance.
We imagine a superior user experience, then build it.
Our sites quickly become trusted authorities on their respective topics by offering users free advice and guides authored by leading experts.
We identify leading experts, then give them a platform.
Each month, Digital Brands sites attract and engage with millions of users via a variety of popular web search and social media platforms.
We attract target audiences, then engage and interact.
We don’t just build websites; we build brands. From concept to creation, we create a unique, branded experience for users and partners alike.
We think “brand” first, then build vertical leaders.
Ryan S. Frankel, President
What I'm Working On: It's amazing that it is already 2026! We are excited to have some new hires joining the team to expand our Public Relations and Growth management roles on HostingAdvice.com. Additionally, we have exciting new projects and in-depth reviews happening across all of the sites.
Ashley Fricker, Director of Growth
What I'm Working On: There’s always a lot to accomplish in Q1, and this one will be no different! I’ll be training new employees, assigning and editing stories, helping our PR team develop surveys, and reviewing everything our advice team publishes before it goes live.
Catherine McNally, Director of PR, Finance
What I'm Working On: The start of a new year is always exciting! In Q1, I’m launching an industry awards program recognizing excellence among creditors. I’m also advancing culturally driven storytelling that places our consumer research and experts into timely conversations, with fresh insights tied to evolving cultural trends.
Colleen McCarthy, Director of PR, Lifestyle
What I'm Working On: I'm hitting the ground running in Q1! I'll be coordinating a Dating Outlook survey and outreach around an Engagement Season survey. I'll also be refreshing a Kinsey Institute study on Honesty. Additionally, I'll be focusing on increasing the number of new media outlets we reach. Stay tuned for results!
Dawson Billock, Director of SEM
What I'm Working On: We’re currently launching and optimizing our paid media campaigns while closely monitoring lead quality for our partners. In parallel, we’re running continuous CRO testing across our web pages to improve conversion rates and long-term performance.
Levi Horowitz, Senior Marketing Manager
What I'm Working On: This month, I’m focused on building and refining social campaigns to drive follower growth, strengthen brand presence, and expand reach. I’ll also be reviewing affiliate content performance and helping out on other projects as needed throughout the month.
Danielle Marshall, Operations Manager
What I'm Working On: The end of the year, full of family time and celebration, is always a much appreciated reset and recharge. With that said, we're energized and ready to race into 2026! I'll maintain our books, track revenue, process payroll, and complete our billing/invoicing. I'll also manage compliance standards in our finance vertical.
Lillian Guevara-Castro, Editor-In-Chief
What I'm Working On: We start a new year at Digital Brands with the promise to continue perfecting our communication with the industries we follow. A year ago, we set out to refashion our news coverage, advice, and social media presence. That meant delivering stories, commentary, videos and social media that meet our readers where they are. Join us on the journey.
PJ Fancher, Senior Web Developer
What I'm Working On: The dev team is currently working on new Tag pages for all of our sites. These pages will be more robust with searching capabilities and better content descriptions. In between, we are always addressing bug fixes, style updates and SEO improvements to make all our sites run as smoothly as possible.
Roberto Sanchez, Senior Web Developer
What I'm Working On: Our big project to close out the year and start the new year is a reworking of the tags on all our sites, from implementing new tag pages to retagging all our articles to make it easier for our visitors to find the content they want. We will also continue implementing new features and bug fixes as needed.
Jared Thomas, Web Developer
What I'm Working On: This month, the dev team is working on launching redesigned homepages that better highlight our advice sections across each site. We’re also upgrading our tag pages to deliver clearer, more useful information, helping users find the guidance they need faster and deliver information to users in a more efficient manner.
Alan Everson, Graphic Designer
What I'm Working On: On the design side, I have been working on updating and improving the look of the articles. Some of these areas include improved graphics and charts for each of our site’s studies, as well as working on improving the look of the article cover images throughout the sites.
Amber Brooks, Advice Manager, Lifestyle
What I'm Working On: This year, I'm looking forward to broaching new topics and refreshing old favorites. My resolution is to churn out content that's more compelling, relevant, and relatable than anything else on the web. I'm also working on a few exciting collabs with experts that are sure to get people talking.
Jon McDonald, Advice Manager, Finance
What I'm Working On: This year, our finance team is prepared to publish some of the best product reviews on the web and give readers the expert advice they need to use those products wisely. We're also diving into other types of content, including videos, so check our finance sites often!
Adam West, News Manager, Finance
What I'm Working On: As we head into 2026, Team Finance is operating on all cylinders with a new writer joining the team to enhance our industry news coverage. We've also been creating some really interesting short-form social media video content featuring industry thought leaders, and I can't wait to bring my conversations to our followers.
Cristian Lopez, News Manager, Technology
What I'm Working On: As hosting becomes the backbone of AI, cloud, and digital growth, our reporting tracks the infrastructure powering it all. From cloud and security to WordPress, we're continuing to help readers understand how hosting is evolving and where the industry is headed next.
Shanna Ellis, News Manager, Lifestyle
What I'm Working On: Beginning a new year, the focus is on diversifying our content on X and continuing to grow that platform with a stronger mix of news, insight, and conversation. We are leveraging industry relationships to create more video content that informs while still being engaging. The goal is to make DatingNews.com a place people return to not just for updates, but for perspective and personality.
Lynn Cadet, Staff Writer, Technology
What I'm Working On: 2025 was a huge year for Digital Brands, as our team tackled fresh and compelling content throughout the year. In 2026, I look forward to continuing covering the latest trends and news making waves across the dating, finance, and hosting spheres. And I'm definitely excited to share more insightful research with our readers.
Jordan Sprogis, Staff Writer, Technology
What I'm Working On: As web hosting is changing from a backend infrastructure tool to an accessible, user-friendly service, the hosting space is undergoing a major transformation. I'm excited to continue covering the latest news, trends, and M&A activity that will undoubtedly shape the next few years of the web and how we build on it.
Andrew Allen, Staff Writer, Finance
What I'm Working On: If 2026 is anything like 2025, it will be a busy year for those who work in and cover the financial sector. This month, I’ll be focusing on the developments most important to industry insiders, delivering impactful stories and fresh insights from business experts to keep you up to date on the latest financial news.
Emma Patterson, Staff Writer, Lifestyle
What I'm Working On: We built a foundation for success in 2025, and in 2026, we'll focus on continued evolution and improvement. Trends change quickly, but I'll always strive to meet the industry's demand for insightful news articles that not only say what happened, but explain how it will affect industry pros firsthand.
Lucy Lazarony, Staff Writer, Finance
What I'm Working On: As a brand-new employee and a staff writer, I bring 28 years of experience to my new roles writing for BadCredit.org and CardRates.com. I also will be mastering the intricacies of backending, using Word Press, and making additions to the team pipeline.